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We, PLANE co., ltd. have been collaborated with so many manufacturers and designed their products over 20 years. We believe the industrial design is not decorative, but shaved off and planed unnecessary part and the designed products have to be expressing the philosophy of our client companies. We would create the products by their philosophy, and will refine them.
2023.01.01
The item we designed won GOOD DESIGN AWARD 2022.
ATM (The new generation ATM, “ATM+”) | NEC Corporation, Seven Bank, Ltd.
2022.10.19
We are pleased to announce the relocation of our office, effective October 24.
Our new address, telephone and fax numbers follow:
Office: 2-24-13, Chuocyo, Meguroku, Tokyo 152-0001, JAPAN
Tel: +81-3-6317-4141 Fax: +81-3-6755-8373
2022.10.17
Watanabe had a talk in Honda Stories.
EU26iJ (Electrical Generator) | Honda Motor Co., Ltd.
We shape our services to meet the clients’ needs.
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” We want to create breakthrough products beyond the bound of the stereotype. “
” We restructure the design by analyzing it from scratch. “
Renewed iconic tape dispenser. Conventional tape dispensers are big and heavy and all of them keep the same structure. We eliminated the reel and substituted two built-in rollers to roll tape. It turns out 1/3 volume and 1/2 footprint compared to the original one. By detaching the lid, It makes it easier to change a tape.
” Stick to the original structure, we want to change the product design. ”
” Not only making the form, but we rediscover the product values. ”
A Fan with an extremely high-performance blade. The needs of our client are to create a brand-new fan while keeping the blade shape. We attached rotary air volume control in the center of the arm to redesign the basic operation like taking a shower.
” We need a design which enables to show a sense of unity in a particular brand series. “
” We design a series of products that share the same theme to show its core identity. “
Outdoor portable gas cartridge stoves and heater. We designed the form and color to give a message of “Fun and Toughness”. Although each gadget owns unique features and design, they form a sense of unity. It made a huge success to refine its brand by making a series.
” We want to push our product to perfection furthermore. ”
” We visualize the advanced technology in design and sublimate as a brand.”
Roller guide with high rigidity and precision motion. We made a great effort to express the advanced performance of built-in needle roller in appearance. Removed unnecessary elements and attached orange badge on a diagonal line as a “quality certification” that enables to identify the brand. We created their product logo as well.
” We have unique technology but need to think outside the box to produce a new product with it.”
” We offer attractive products utilizing the features of the technology ”
Letter opener that balances cutting and safety. Knife manufacture owns unique craftsmanship & skills. We were overwhelmed by its sharpness when they cut paper for testing. We designed the letter opener having safety with a symbolic pattern on the blade which is made on their unique process. It lasts a lifetime with a good care.
” We expect an advanced design for our products. ”
” We propose drastic design with a unique approach. ”
High-resolution compact projector. By arranging the optical axis on the diagonal line of the body, the focal length became maximum. We made unprecedented styling by reconsidering its layout radically. Installing this projector in the corner of a room enable to enjoy large screen entertainments even in a small apartment.
PLANE co.,ltd.
Hiroaki Watanabe
2-24-13 Chuocyo, Meguroku, Tokyo 152-0001, JAPAN
Tel +81-3-6317-4141 | Fax +81-3-6755-8373 | Mail info@plane-id.co.jp
May 1995
10 milion yen
7
Design of products in all fields
product planning
Bank of Tokyo-Mitsubishi UFJ / tamagawa branch
JOHNAN SHINKIN BANK / komazawa branch
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